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The brand Superga was born in 1911 when "Walter Martiny" started the production of rubber soled footwear marked with the Superga logo. In 1925 production also included footwear with vulcanised rubber soles. After the war Superga restarted production again and specialized solely in the production of footwear. From 1975 during the crisis of the Italian market Superga diversified the production to include also sport items and in 1981 officially debuted as a sportswear manufacturer. From February 2004 Basic Net has a worldwide licence for the manufacturing and distribution of Superga Products.